A smart approach to investing in innovation

That innovation is important and necessary for survival goes without saying. While there is no universal solution for organisations looking to improve their ability to generate, develop, and disseminate new ideas, some strategies are superior to others.

“The process of innovation should continuously introduce new value or benefits to your customer. If you’re not doing that, you can expect to be disrupted,” says Pierre Aurel, strategic project manager, e4. “Without investing in innovation, you will always be susceptible to competition. The right strategy requires time, funding and a process...