The market growth is stagnant, the landscape is volatile, and the future is as uncertain as it gets. And that’s not just in South Africa. Volatility and uncertainty have become the gold standard for measuring business sentiment and market outlook. However, this doesn’t mean that there isn’t opportunity and potential for the organisation to succeed, rather that it needs to adapt its outlook and reinforce its agility.

The problem is that everything is unpredictable. Even the experts are battling to find predictability within politics and economy and the Rand has become the most volatile, highly...