Fujifilm is proud to introduce the Instax Mini 40 instant camera, the new entry-level camera in the ever-growing Instax line-up. The Mini 40 embraces the old-school look-and-feel of film cameras thanks to its all-black leatherette body combined with a classic silver frame.

Despite its retro looks, the Mini 40 incorporates the latest technology, as found on Instax’s Mini 11 and Square SQ1 instant cameras released last year.

Automatic Exposure

With the ‘Automatic Exposure’ function, for example, the Mini 40 automatically optimises the shutter speed, flash output and other settings according to the overall shooting conditions. This allows...