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Ford Puma hits streets of SA

Ford Puma hits streets of SA

With the Puma, Ford introduced its colourful compact crossover with SUV styling to the South African market.

The Puma combines Ford’s award-winning 1.0-litre EcoBoost engine with an unmistakable silhouette, uncompromising load capacity, and interior comfort.

Having garnered popularity in Europe’s small SUV market the Puma shows off its design features, such as its headlamps located on the top of the wing and its athletic, aerodynamic lines. Under the surface, the small crossover’s dimensions offer a 456-litre boot capacity without sacrificing ride height for a more confident driving experience.

Depending on the model, the Puma’s features include a digital instrument cluster, wireless charging, a top-tier B&O sound system, sport suspension, motorised tailgate, lumbar massage seats, sport suspension, selectable drive modes and advanced driver assistance systems.

The Ford Puma offers two separate personalities to suit the tastes of different customers: the sporty Puma Titanium and the sophisticated Puma ST-Line Vignale, which is the top of the range.

Ford is thrilled to announce the launch of the captivating Puma in South Africa, bringing its lively SUV-inspired compact crossover to local enthusiasts. The Puma seamlessly combines an eye-catching silhouette, spacious cargo area, interior comfort, and Ford’s acclaimed 1.0-litre EcoBoost engine.

Rising to popularity in the compact SUV segment in Europe, the Ford Puma boasts charismatic styling cues, featuring distinctive wing-top-mounted headlamps and sleek, aerodynamic lines. Beneath its surface, the compact crossover proportions offer an elevated ride height for a confidence-boosting driving experience while maintaining a luggage capacity of 456 litres.

The Puma comes equipped with a range of premium features, including a sizeable fully digital instrument cluster, wireless charging, a premium B&O sound system, lumbar massage seats, a powered tailgate, sport suspension, Selectable Drive Modes, and advanced driver assistance technologies, depending on the model.

Available in two distinct personalities, the sporty Puma Titanium and the stylish range-topping Puma ST-Line Vignale cater to individual customer preferences.


The Ford Puma, utilising Ford’s B-car architecture, boasts optimised wheelbase and track dimensions, resulting in unconventional SUV proportions. Its low, sloping roofline creates a dramatic and instantly recognisable silhouette, while its flat beltline delivers balanced proportions, defying the wedge-style crossover side profiles.

The expressive front-end features intricately designed “canoe-shaped” headlamps, high-mounted on the wings, and LED fog lamps integrated into the front air curtain inlets. The Puma offers a bold, aerodynamic front design. The ST-Line Vignale variant comes with standard adaptive LED lights, optimising visibility during cornering.

The amplified proportions of the Puma are enhanced by a unique “floating” A-pillar design, creating a powerful yet distinctly elegant silhouette.

The Ford Puma range starts with the Titanium, featuring unique black-machined 17-inch alloy wheels, chrome elements, and premium interior touches. The sporty Puma ST-Line Vignale is distinguished by black 18-inch machined alloy wheels, a sports suspension, and a range of distinctive design elements.

Available in five vibrant exterior colours, the Puma combines seductive styling with unprecedented compact crossover practicality. The flexible load compartment can comfortably accommodate a variety of items, with an optional Ford MegaBox providing versatile storage solutions.

Powertrain technology

The 1.0-litre EcoBoost engine has proven itself in the market. The three-cylinder EcoBoost engine, shared by both Puma variants, delivers 92kW of power and 170Nm of torque, incorporating Ford’s cylinder deactivation system for enhanced efficiency.

The Puma’s power is transmitted to the front wheels through a seven-speed dual-clutch automatic transmission, offering seamless performance and sporty driving shifts. The vehicle features five Selectable Drive Modes to adapt to various driving conditions, including Normal, Eco, Slippery, Trail, and Sport.

The Puma further builds on Ford’s renowned B-car architecture, ensuring superb driving dynamics with a twist-beam rear suspension, large-diameter shock absorbers, and optimised suspension components.


Safety is paramount in the Puma, featuring standard active safety features such as ABS, Electronic Brake Assist, Electronic Stability Control, Hill Launch Assist, Tyre Pressure Monitoring, Auto High Beam headlight activation, and the Lane-Keeping System. The Lane-Keeping System includes Road Edge Detection functionality to prevent unintentional drifts off the road.

Advanced technologies contribute to navigating urban environments safely, with features like Pre-Collision Assist with Pedestrian Detection, Post-Collision Braking, and an array of driver assistance features. The optional Driver Assistance Pack enhances the Puma’s safety features, including Adaptive Cruise Control with Stop & Go, Evasive Steering Assist, Blind Spot Information System with Cross Traffic Alert, and more.

Driver Assist

Both variants of the Puma are available with the optional Driver Assistance Pack that adds the following features:

  • Adaptive Cruise Control (ACC) with Stop & Go and Lane Centring that helps the Puma maintain a comfortable driving distance from vehicles ahead. The system also helps reduce stress during long road trips by keeping the vehicle centred in its lane.

Stop & Go enables the Adaptive Cruise Control system to bring the vehicle to a complete halt in stop-start traffic using up to 50 percent of total braking force, and automatically pull away if          the stopping duration is less than 3 seconds. For stopping durations greater than 3 seconds, the driver can push a steering wheel button or gently apply the accelerator to pull away.

Evasive Steering Assist is part of the ACC package and is designed to operate at city and motorway speeds. It uses radar and a camera to detect slower-moving and stationary vehicles ahead            and provides steering support to enable drivers to manoeuvre around a vehicle if a collision is imminent.

  • The Blind Spot Information System (BLIS) with Cross Traffic Alert which provides a warning when vehicles that may be crossing behind the vehicle are detected during reversing. The system can apply the brakes to avoid or mitigate the effects of collisions if drivers do not respond to warnings.
  • Front parking sensors and a rear wide-angle camera that captures a 180-degree view displayed on the eight-inch touchscreen – so passing pedestrians, cyclists and other vehicles can be more easily seen when reversing out of parking spaces or driveways. Rear parking sensors are standard on both models.
  • Active Park Assist with Perpendicular Parking which helps drivers find suitable spaces and park hands-free nose-to-tail and side-by-side with other cars.
  • Driver Impairment Monitor which monitors the driver’s inputs and recognises fatigue or impairment. It creates visual and audible alerts on the instrument cluster if it detects the driver may be tired and will recommend a rest stop if necessary.

The standard security features comprise a Thatcham-grade alarm system with immobiliser, complemented by remote central locking with keyless start on the Titanium, and keyless entry on the top-spec ST-Line Vignale.

But wait…. there’s more

The Ford Puma’s interior is designed to provide a luxurious and inviting space for owners to retreat from the demands of everyday life. Lumbar massage front seats on the ST-Line Vignale contribute to a more relaxing journey, while innovative features like a wireless charging pad, Ford’s SYNC 3 communications and entertainment system, and FordPass Connect on-board modem technology enhance the overall driving experience.

The sports seats on the ST-Line Vignale are trimmed in partial leather with Metal Grey stitching, while cloth trim with Metal Grey stitching is found on the Ford Puma Titanium. The front seats incorporate a sculpted slim-back design that maximises knee clearance for second row passengers, while the second-row bench seat contour has been designed to improve ingress and egress. The driver’s seat is also height adjustable.

As part of the optional ST-Line Styling Pack, which is available on the range-topping model, a full-length opening panorama roof comprising two almost-full-width panes of toughened, tinted glass creates an even more spacious and airy feel for occupants in the front and rear. This Styling Pack also features a black-painted roof that enhances the Puma’s sporty character, while the four-way adjustable front passenger seat enhances occupant comfort.

There’s also the wireless charging pad as standard for effortlessly recharging smartphones on the move. Removing the need to occupy one of the Puma’s two USB inputs with a charging cable, the pad sits just beneath the instrument panel and will detect compatible devices to automatically initiate charging.

Devices can remain connected via Bluetooth to Ford’s SYNC 3 communications and entertainment system while using wireless charging, allowing Puma drivers to control audio, navigation and connected smartphones using simple voice commands. The system provides embedded satellite navigation and delivers Apple CarPlay and Android Auto compatibility via the USB connection. It is supported by an eight-inch central touchscreen that can be operated using pinch and swipe gestures.

FordPass Connect on-board modem technology allows a range of convenient features via the FordPass mobile app, including Vehicle Locator; Vehicle Status (that checks fuel levels, alarm status, oil life and more); remote Door Lock Unlock; and Remote Start.

The ST-Line Vignale is equipped with a high-end B&O sound system that has been dynamically tuned to ensure a premium audio experience.

The 10-speaker system includes a 150x200mm externally coupled subwoofer integrated into the boot without compromising luggage space, which delivers a smooth bass tone. The tweeter positions have been optimised to produce a wider sound stage at seating level, delivering an enveloping listening experience for all occupants. The system is powered by a 575-watt Digital Signal Processing Amplifier that controls equalisation and audio mixing including selectable Surround Sound.

In addition, a 12.3-inch fully configurable digital instrument cluster on the ST-Line Vignale allows drivers to personalise and prioritise the display of information including driver assistance technology and satellite navigation notifications. The cluster uses free-form technology that allows curved upper edges for seamless interior design. The free-form panel features circuitry embedded across the display, enabling designers to mould it into shapes beyond the traditional rectangular design.

In addition, the 24‑bit “true colour” digital instrument cluster generates detailed, high definition, more intuitive images and icons displayed in the full colour spectrum, making them brighter, less tiring on the eyes and easier to read.

Pricing (includes VAT):

  • Puma Titanium                                   R569 900
  • Puma ST-Line Vignale                       R613 900

Included as standard is Ford Protect comprising a four-year/120 000km warranty, four-year/unlimited distance Roadside Assistance and five-year/unlimited distance corrosion warranty. The recommended service interval is 15 000km or annually, whichever occurs first.

Customers have the option of purchasing service or maintenance plans up to eight years or 135 000km. The warranty can be extended up to seven years or 200 000km, while the Roadside Assistance can be extended for an additional one or two years.




*submitted by Ford

Clare Petra Matthes

Hi, I'm Clare and I am a freelance writer and Tech journalist as well as the owner and founder of where I review tech devices and also cover emerging technology news. Outside of I write for a number of publications and have regular tech slots on chaiFM radio station and eNCA's Tech Matters national breakfast TV news show.

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