The home of Nokia smartphones, HMD Global, today revealed their plans for Circular, a new subscription service with the aim keeping sustainable.
But wait!…. there was more… Alongside Circular, four new products go on sale, including the Nokia X30 5G, the company’s most environmentally friendly smartphone to date. This phone is made is of 65% recycled plastic and 100% recycled aluminium and this little madam got to hold one, right here at an exclusive event for media in Berlin.
The plan for Nokia still doesn’t stop there, additionally, the company plans to introduce more environmentally friendly packaging putting their money where their mouth is when they say they plan to #PlayTheLongGame.
Circular in simple terms is a new subscription service that makes the use of a Nokia not only easy but also more environmentally friendly. With a variety of green prizes, Nokia encourages consumers to retain their phones for longer.
By preventing smartphones and tablets from ending up in landfills and providing them a second life, Circular helps to reduce the harmful effects that phone ownership can have on the environment.
Nokia devices in the subscription model are either recycled, refurbished, and resubscribed, or donated to a nonprofit organisation that needs them. Additionally, Circular lets users select and modify their subscription. Without additional monthly fees, any unintentional loss, theft, or damage will be compensated, and if necessary, a prompt replacement will be scheduled.
“Sustainability is important to customers when it comes to connected electronics devices,” says Ben Wood, CCS Insight: CCS. “Insight’s research shows that roughly half of consumers in key European markets believe that creating products that last longer is helpful and positive for the environment. HMD continues to encourage consumers to keep their device for longer and with Circular, it also means devices stay out of landfill. Electronic waste is an issue the whole industry must address and services like Circular are a positive step towards creating change.”
Nokia X30 5G
Nokia X30 5G is built with a 100% recycled aluminium frame and a 65% recycled plastic back, making it, according to Nokia, their most eco-friendly smartphone, right down to the box. Using 100% FSC-certified and 70% recycled paper box at a reduced packaging size saves on transportation CO2 emissions, BUT this is only possible because they’ve removed the charger to tackle e-waste.
The Nokia X30 5G comes with premium features including the company’s “best photo experience to date”. The 50MP PureView camera uses Optical Image Stabilisation (OIS) and AI to capture stunning ultra-wide angle and vibrant night time shots. The camera is protected by scratch-resistant Corning® Gorilla® Glass with DX+ that lets 98% of all light reach the large sensor and content is brought to life on the 6.43” PureDisplay with bright colours and smooth viewing.
Nokia G60 5G
The Nokia G60 5G introduces X-series durability to the G-series for the first time. It is sustainably made with a 100% recycled plastic back and a 60% recycled plastic frame. The ‘3-3-3’ pledge, which helps customers keep their phones for longer, includes a free extended three-year warranty as well as three years of monthly security updates and Android upgrades. The Nokia G60 5G expands access to premium experiences with its 50MP AI triple camera and 6.58″ FHD+ 120Hz display for ultra-smooth scrolling.
The most recent smartphone in the C-series is the Nokia C31. It offers its trademark toughness, a 6.7″ HD+ display that has been upgraded, and a long three-day battery life3 with AI-powered battery saving capabilities. Additionally, it has Android 12 and Camera by Google’s triple back, triple front, and better protection with dust and moisture resistance. Maximum security and superior durability with IP52 protection from one of the strictest manufacturing standards in the world are provided, all at an incredibly low price point, making them ideal for introducing anyone to the world of smartphones. Two years of guaranteed regular security updates are also included.
Yup another tablet and it’s a beauty! The new Nokia T21 provides all the durability and guarantees you would expect from a Nokia tablet, with a robust shell built of aluminium and an antenna cover made of 60% recycled plastic. It’s ideal for the whole family thanks to industry-leading protection and up to three years of monthly security updates, according to Nokia. It builds on the success of its predecessor and includes a tonne of features that fans have wanted, including HD video streaming, voice calling, and NFC payment support. But it’s not only for the fam – the NFC will assist company’s with payments and the scanning of NFC tags, and as a Second Screen the T21 will let you customise and manage your Windows PC.
Nokia audio accessories
The brand-new, totally waterproof Nokia Portable Wireless Speaker 2 offers dependable sound and boasts a massive 22-hour battery life.
With Hybrid Active Noise Cancelling, the new Nokia Clarity Earbuds 2 Pro provide a rich, uninterrupted listening experience. They also come with a charging case made entirely of recyclable plastic.
Price and accessibility
In the UK and Germany, Circular is available for a few Nokia.com/phones models, and a global rollout is scheduled to begin in the upcoming months.
At a later time, we’ll be informed of local versions and availability.
Click here to watch the LIVE event