Hisense are stepping up this October for Breast Cancer Awareness Month and aiming to raise funds for PinkDrive, a Joburg-based non-profit that provides breast cancer education and early diagnosis help to South Africans.
Did you know that a mammogram can identify lumps in your breasts two to three years before you or your doctor can? According to studies, those who got checked on a regular basis had a 25% lower risk of dying from breast cancer. Women have a one in 29 chance of being diagnosed with breast cancer, in South Africa and early detection is critical in saving lives.
PinkDrive will receive a share of Hisense sales from certain items sold in October. The company has also launched a BackaBuddy campaign to raise donations. The goal? Raise R500 000, which will be used to keep two of PinkDrive’s mobile mammography units in working order. These units serve women who would not have access to screening, breast cancer awareness, and necessary information.
“PinkDrive’s mantra is ‘early detection saves lives’, and we know that early tests and awareness mean a greater chance of survival, which is why we’ve partnered with this incredible organisation,” says Michéle Fourie, marketing manager of SA. “Through this initiative for Breast Cancer Awareness Month and the generosity of our community, we hope that our target will be met so that we can help PinkDrive in the fight for education and early awareness.”
Any additional funds raised will go towards new oncology units at Charlotte Maxeke Hospital, which were devastated by a fire in April of this year.
If you’d like to help power this campaign and potentially save lives through early detection, then head to the BackaBuddy page to donate. Every little bit helps PinkDrive do their incredible work in raising awareness and getting people screened.