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Audi connect to launch locally

Audi connect to launch locally

With the imminent arrival of the new Audi A4 in October, Audi connect will be making an appearance too. The technology brings real-time online connectivity to the driving experience with a host of features linking the car, driver and environment via the smartphone. With completely integrated in-car connectivity, the new Audi A4 becomes a digitally connected hub for the driver.

The technology focuses on integrating the structures that use online connectivity with the vehicle, to provide real-time information and multiple digital functions. This includes delivering internet services to the car via an embedded sim (installed directly into the vehicle) and used through the myAudi app. When inside the vehicle, the Audi MMI (multimedia interface) and Audi virtual cockpit becomes the mechanic of use.

myAudi app is the central nervous system for Audi connect and allows digital access to the vehicle, anywhere and at any time.  It is through this point that the driver can access important vehicle information, manage data and configure and set up certain services. Once activated, the app connects the vehicle with the driver’s everyday life. At any time and from anywhere, the driver will be able to call up real-time information about the vehicle and keep an eye on the fuel level, range, service appointments, warning messages and other functions.

A few of the infotainment and Car2X services of Audi connect will include:

  • Infotainment services will offer real-time information for navigation and infotainment. Live and integrated Google Earth navigation and traffic information allow the driver to easily plan trips through the myAudi app and send destinations and routes directly to the vehicle. Live information around points of interests, traffic information and weather updates are also included.
  • Safety and services features will support the driver in the event of damage, breakdown or minor accidents. Notification when a service is due is also integrated into the functionality.
  • Security & Convenience services will include remote functions (model-dependent) that network the vehicle with the smartphone. This will allow the vehicle to be protected against unauthorised access, giving the driver control of selected vehicle functions by conveniently using the myAudi app. A vehicle status report for information like the oil or fuel levels, mileage or service intervals are easily viewed on the smartphone

As the world becomes more and more connected, drivers need to be connected to more than just the road in front of them. Audi connect aims to save time, relieve the driver of unnecessary stress and enable a more relaxed and safe driving experience.

As part of the brand’s approach towards digitalisation and innovation, Audi believes that the introduction of Audi connect and its app-driven functionality, will turn the new Audi A4 into a constant connection hub while effortlessly integrating with the customers’ digital lives. This makes for the highest possible safety and comfort with the latest cross-linking technology and a suite of infotainment options.

Customers can look forward to Audi connect rolling out across the Audi model range from quarter four this year as part of a model year change to the product range, with the exception of the Audi Q2, TT and R8.

Clare Petra Matthes

Hi, I'm Clare and I am a freelance writer and Tech journalist as well as the owner and founder of where I review tech devices and also cover emerging technology news. Outside of I write for a number of publications and have regular tech slots on chaiFM radio station and eNCA's Tech Matters national breakfast TV news show.

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