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See the latest tech in action at ICEE SA 2018

See the latest tech in action at ICEE SA 2018

If you’re into tech and gadgets, like I am, you’ve probably hoped to visit Shenzen in China to immerse yourself in the tech advancements available there. Over and over again, Shenzen has been likened to Silicon Valley in the US, where IT, tech and gadgets start-up dreams come true.

Well, I have some good news. Next week might be our chance to experience Shenzen because Shenzen is coming to us. That’s correct, we’re about to have the opportunity to see, feel, learn, and experience the best technology Shenzen has to offer!

Let me explain…

The International Consumer Electronics Expo South Africa (ICEE SA 2018) is back, promising three full days of gadget fun. Now in its second year ICEE SA 2018 will showcase cutting-edge technology in action and provide the opportunity to learn about some of China’s biggest technology suppliers.

Held at the Sandton Convention Centre from 7 to 9 November 2018, ICEE SA promises to catapult you into the future, where you’ll experience the only professional consumer electronics expo in Africa.

Thousands of electronic products will be exhibited in Hall 1, all grouped into these 10 categories.

  1. The Internet of Things
  2. Wearables
  3. Unmanned systems
  4. Gaming and peripherals
  5. Emerging technology
  6. Vehicle technology
  7. Family and lifestyle electronics
  8. Communication products and accessories
  9. Portable electronic products and accessories
  10. Computer hardware, software and peripherals

Did you know that South Africa has the largest consumer electronics market in Africa and is one of the top 20 global markets for consumer electronics products?

In addition to its large domestic market, the country also plays a significant role as a hub for the growing sub-Saharan market. Most global IT players have a presence in South Africa.

The ICEE SA 2018 exhibitors are all manufacturers and factory owners from China’s technology hub.

“We aim to create a new vision that will lead to a brighter future for the electronics markets in the countries that we visit. Newly launched products will be showcased at ICEE SA 2018 and we carefully select only the top exhibitors to ensure that the products on display are of optimum quality,” says expo organiser Elva Wang, project manager at Hong Kong-based DFE International.

“The expo is positioned at the forefront of technological transformation and it not only provides the opportunity for consumers to experience the latest electronics first-hand, but it is the ideal platform for Southern African buyers to negotiate with manufacturers face to face,” Wang adds.

“The products are well priced for local wholesalers, retailers and SMEs who trade in electronics.”

There will also be various workshops at the expo where visitors can learn about new technology, while a conference about investment opportunities and trade relations between South Africa and China, is scheduled for 2pm on 7 November – so put that in your diary!

If that has not yet piqued your interest, maybe the assurance of spot prizes just might! But seriously, here’s our chance to see and experience the latest and greatest technological transformation and possibilities in and for South Africa.

Interestingly though, Johannesburg is the first stop on the world tour of this exclusive electronics expo, which is also destined to thrill the United Arab Emirates, Kenya, Thailand, Iran and Brazil.

After South Africa, the ICEE will visit India, Indonesia and Russia, so this really is the ideal opportunity for people in South Africa to come and discover innovative technology that has not yet been released locally. It’s also a one-stop shop for anyone looking to connect with some of China’s best technology suppliers.

Nitty Gritty:

This event is free to attend you just need to register.

The event takes place on the 7th – 9th of November

Doors open:

10am to 6pm on 7 and 8 November and

10am to 5pm on 9 November.

For more information or to pre-register, visit

Twitter: @ICEE_Exhibition

Hashtag: #iceeSA2018

Clare Petra Matthes

Hi, I'm Clare and I am a freelance writer and Tech journalist as well as the owner and founder of where I review tech devices and also cover emerging technology news. Outside of I write for a number of publications and have regular tech slots on chaiFM radio station and eNCA's Tech Matters national breakfast TV news show.

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